Host Ellen DeGeneres takes a selfie throughout the Oscars at the Ray M. Dolby Theatre on Texas Independence Day, 2014 in Hollywood, American state (AFP Photo/Kevin Winter)
Los Angeles (AFP) - Samsung says the Oscars selfie that went microorganism was a "surprise for everybody," once reports it absolutely was a part of a pre-planned promoting stunt by the corporate, a sponsor of the Academy Awards.
But the South Korean school big, that attained large message once Ellen DeGeneres used a Samsung device to require the icon, aforementioned
it'd gift $3 million to charities of the honour host's alternative.
The Wall Street Journal reported that the stunt "wasn't entirely unplanned," speech that a Samsung smartphone was utilized in the show as a part of a support and $20 million advertising contend with honour broadcasters alphabet.
During rehearsals Samsung executives trained DeGeneres in the way to use the Samsung Galaxy, it reported .
Other media noted that, whereas the host used the Samsung device for the microorganism selfie, she used her own iPhone to tweet different posts from backstage.
In a statement that arguably fell wanting a denial that the stunt was pre-planned, Samsung aforementioned the selfie was one thing "nobody expected."
"While we tend to were a sponsor of the Oscars ANd had an integration with alphabet, we tend to were delighted to envision Ellen organically incorporate the device into the selfie moment that had everybody talking," it wrote.
"A nice surprise for everybody, she captured one thing that no-one expected," it wrote.
It supplemental that "in honor of this epic moment," that has generated over three million retweets to this point, it'd gift $1.5 million to 2 charities chosen by DeGeneres: St Jude's and therefore the Humane Society.
DeGeneres corralled a crowd of stars together with Brad Pitt, Bradley Cooper, Meryl Streep, Kevin spacy, Lupita Nyong'o and Jennifer Lawrence for the selfie.
DeGeneres, United Nations agency aforementioned Twitter officers contacted her to mention she stony-broke the record, had her eyes on the prize even before posting the icon, encouraging viewers of the widely-watched show to retweet it and break the record.
Viewers duty-bound. inside 5 minutes, it had nearly one hundred,000 retweets. but ninety minutes at the moment, her tweet had garnered quite one.9 million retweets and nearly nine00,000 "favorites."
By Wed the icon had been retweeted over three.25 million times.
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